Have you ever walked into a room and started to speak, only to be drowned out by the chatter of the crowd? That’s a pretty good analogy for what it’s like to try to get your marketing message across in…
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When Arielle Charnas posted on Snapchat about a stem-cell repair mask, the Peter Thomas Roth Rose company sold more than $17,500 of the masks in a 24-hour period. When Charnas sampled mascara from Yves Saint Laurent on Snapchat in July,…
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