Media buying is the process of purchasing advertising space within the correct channels so that your message has the best chance of reaching the target market. Traditionally, popular channels have been newspapers, magazines, television, and radio. However with increasing options…
Read More5 Ideas for Becoming an Elite Web Designer
Being a web designer is more than just coding. You have to be able to understand the internet, people, and design all at once. Although most web designers are taught this, many forget how to be an excellent and successful…
Read MoreWant Your Website to be Irresistible? Follow These Tips and Tricks
Did you know that every day more than 100 million pages emerge in the online universe? Sounds cool for the reader, but scary for a website owner. Obtaining traffic and increasing your pageviews is essential to stay afloat online. There…
Read MoreHow to Engage Readers with an Eye-Catching Design Blog
Let’s face it, the number of design blogs that are on the internet is mind-blowing, and the ability to catch a users eye without them quickly going to another blog is a feat in itself. While many would argue content…
Read MoreDon’t Stop the Presses: Print Media is Not (Yet) Dead
With all the buzz around online marketing and SEO, you might assume that printing presses have fallen silent in the midst of the Internet revolution. But one look in your mailbox will show you that print marketing isn’t dead… at…
Read MoreDoes Print Marketing Still Matter in the Digital Era?
Marketing, just like most other business strategies, is progressively developing along with technology. As technology develops, new modes of mass communication evolve and subsequently improve marketing. As a result, businesses are increasingly leveraging digital marketing at the cost of past…
Read MoreSocial Media and Politics: How are the two Interlinked?
Social media is a bit like Schrodinger’s Cat – it seems to exist simultaneously in two states. In the first, it’s a channel that’s come of age – one we’ve firmly started to get to grips with and are using…
Read MoreWhy Phones Still Matter for Small Businesses
In a world of instant communication, it can be hard to appreciate a simple telephone and what it can do for your business. With so much buzz surrounding internet marketing and social media, it can be easy to forget all…
Read MoreUsing a Public Relations Campaign to Build Your Business
You don’t need to be a PR expert neither do you require a degree in public relations for you to run a successful public relations campaign. At least one thing that you have going for you, which is the case…
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