There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV ads to product placement. But how many of these do we actually remember? What made us take a second to notice them?
Having the right advertisement can really play a huge part to your campaign. Agencies and big corporations are starting to disbelieve in ‘cool factors.’ Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course they must convey a strong message to the public. If any person actually stops to get a second look, then you have succeeded the ‘Wow Factor.’
It’s very important to showcase your product in a clever way. Some companies take this aspect too far, and create an ad that has to be explained which by that point they have failed. When I see an advertisement, I want to understand the message of the photo right away. Today we’ve handpicked a great collection of creative advertising. If you work for an advertising agency/firm, the following examples will serve as great inspiration of what to do.
Evian: We’re all babies inside