‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in recent months. And conversation is only going to get louder. Here’s 5 key reasons why I believe that…
Read MoreTop 10 Tips to Ensure Design Thinking Boosts Customer Engagement
Lesley Gulliver and Darren Evans, strategic brand consultants from The Engine Room (UK), draw on over 45 years’ combined industry experience to advise how to enhance customer engagement with real design thinking… 1. Define customer engagement Most marketers understand the…
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