Last Updated on August 9, 2024
Every marketing team is challenged with having to do more with less – that can especially be the case when it comes to nonprofits. Often, your resources are tight, and your teams are small. Does this sound like your nonprofit organization?
Lucky for you, organizations exist such as Universal Events Inc. – a company dedicated to helping nonprofits and other businesses manage their back-end tasks, including much of their marketing campaigns. Founded by female entrepreneur Harmony Vallejo, Universal Events Inc. has worked with several nonprofits and has provided support in the areas of marketing, social media, communications, and much more.
“We want to help nonprofits and ethical businesses,” says CEO and owner of Universal Events Inc., Harmony Vallejo. “Your organization might not operate for profit, but it still gets a lot of value from the traffic, funds, and awareness that comes with marketing.”
Inbound marketing for nonprofits
Your nonprofit likely takes up nearly all of your time, and building a marketing plan might seem like an additional responsibility that just isn’t worth it.
“I’m going to convince you otherwise. Inbound marketing is all about creating very valuable experiences that positively impact people and your business,” says Vallejo.
Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to donors, and engage your audience, as well as inspire your community.
Here are a few ways nonprofit marketing can help:
Your nonprofit organization, as it stands, is a brand. Therefore, you need to raise awareness just like any other business. Marketing raises awareness, and brand awareness spreads the word about your nonprofit and its cause.
Nonprofit marketing raises funds
Nonprofit marketing and nonprofit fundraising are two efforts that go hand-in-hand. The more people that know about your nonprofit, the more potential funding you have the opportunity to bring in.
Nonprofit marketing drives donor memberships and continued donations
Many nonprofits offer donation memberships and monthly giving programs, like this one from Charity: Water. These programs are essential because your organization doesn’t have to fundraise so actively or as often. Also, they can actually help you raise even more money – the average monthly online donation can be anywhere between $50+ (or around $600+ per year) compared to the average one-time gift, which is nearly $130. Marketing your nonprofit gets your cause in front of fresh eyes and lets donors know about how they can consistently contribute to your cause.
Nonprofit marketing recruits volunteers
“Nonprofit marketing isn’t limited to just funding,” says Harmony Vallejo. “It drives manpower (not to mention WOMAN power!) to your organization.”
Regardless of the industry or the size, all nonprofits can benefit from volunteers, and marketing your organization can help bring in new helping hands. Not to mention, volunteers are twice as likely to donate than non-volunteers.
Nonprofit marketing promotes your services
Awareness, funding, and volunteers are essential to your nonprofit, but what is the purpose of your organization? What about the people, animals, or cause are you looking to help? Marketing can help with this too. The more people that know about your nonprofit, the more opportunities you have to help people.
If you’re ready to take the next steps in marketing your nonprofit, consider working with supportive organizations like Universal Events Inc. They regularly share helpful resources on how nonprofits can better market and brand themselves.
