Statistics show that posting a bus shelter ad produces high impressions at a low CPM. Companies understand and use this to their advantage. Due to great visibility and low public ad cost, companies hire good advertising agencies to create engaging bus stop ads…
Read MoreEvent Marketing and You
When you are in a spot where you are looking to build your client base, one avenue that you must explore is that of event marketing. Event marketing can be a slightly difficult concept to understand because it seems to…
Read More6 Marketing Campaigns Secrets For Successful Ads
Have you seen the video campaign of Gatorade featuring the legendary icon of Sports, Michael Jordan? If so, then probably you might be one of the millions who wanted to #BeLikeMike. A lot of people across the globe were moved…
Read MoreDo Native Ads Outperform Banner Ads?
What is native advertising? Native Advertising is a method in which the advertiser attempts to gain attention by providing valuable content in the framework of the user’s experience. Sounds confusing? I think so too. Let’s simplify the definition. Unlike advertorials, which are basically…
Read MoreError 404: Hollywood Creativity Cannot be Found
Recycling is good for the environment, but the story is not the same when it comes to film covers. Now I don’t want to make it seem that I’m completely bashing this industry, believe me I love well made movies, however I…
Read MoreSex Sells: 45 Creative Sexual Advertisements
Sex in advertising is the use of sexual or erotic imagery in advertising to draw interest to a particular product. This sex appeal is used to increase profit margins for purpose of sale. Usually a pretty woman is used as imagery, typically having no connection to…
Read MoreBig Money Vs. Privacy: Who Will Win?
Data obtained from social networking sites can be used in order to make sites more relevant to readers as well as more profitable for advertisers. At the present time, digital advertising is still in its infancy. But in coming years,…
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