Taking your business into the global market is exciting and scary all at once. While you may have done your due diligence in talking with international investors, studying your global target audience, and shifting your business plan, have you thought…
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Apple has been advertising for nearly 39 years. They started in 1976 and since then, the world has witnessed the company’s evolution – whether it was through adverts or innovative gadgets and machines. Apple ads have made us wonder, laugh…
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When it comes to outdoor advertising, billboards definitely take the prize. After all, companies invest so much money on each of these huge creations just because it has been proven time and again how effective they truly are. Why…
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Have you seen the video campaign of Gatorade featuring the legendary icon of Sports, Michael Jordan? If so, then probably you might be one of the millions who wanted to #BeLikeMike. A lot of people across the globe were moved…
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For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with no means of understanding the choices, only endless lists of recommendations. Choosing the right font…
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Statistics show that posting a bus shelter ad produces high impressions at a low CPM. Companies understand and use this to their advantage. Due to great visibility and low public ad cost, companies hire good advertising agencies to create engaging bus stop ads…
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Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they…
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Media jobs are at a surplus. Whether it’s journalism, public relations, marketing or traditional advertising, the recovery of the United States economy indicates that media revenue is bouncing back stronger than ever, generating both jobs and interest for new grads.…
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Nigel Harniman is a professional photographer who’s very passionate about anything car/motor sport related. He has a long established career as an automotive advertising photographer shooting globally for major brands and advertising agencies for the last 20 years. International manufacturers have called…
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So, how are those initial public offerings looking now? Facebook’s IPO was the largest in Internet history, and at its peak reached a market capitalization of $104 billion. A truly staggering number for a tech start up just eight years…
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