A well layed out store can have a huge impact on sales. But getting there is easier said than done.
To have a successful interior layout you have to tell your brand’s story, create an immersive experience, have eye-catching window displays, and focus on every tiny detail possible. You want to create a space where customers feel welcomed and comfortable. All of these tiny goals take countless hours of planning and strategizing, but in the end they’re totally worth it.
When it comes to creating effective retail interiors, smart design decisions make a significant difference. For example, having a free-flowing layout gives merchants opportunities to spur impulse buying. You also don’t want to have a tall counter. Why? Because it creates an “us vs. them” mentality and sends the wrong signals. Continuously people may not be aware of this, but everybody knows that your subconscious mind is always at work.
Another well know fact is that more than 90 percent of customers will turn to the right as soon as they enter a store. Therefore you should utilize this opportunity by placing a high impact display showcasing your newest, hottest, and best products. Enticing and arousing your customer’s attention at this time can make a significant difference in regards to whether you make a sale or not.
A common theme you will find among the store layouts listed below is that they don’t force you down a narrow alley. Instead, they have large open spaces which create a much more comfortable shopping experience. It gives customers some room to breath and avoids the “butt-brush effect.” This term was coined by consumer behavious expert Paco Underhill. He discovered that typical customers, especially women, will avoid going after merchandise in an aisle where they could potentially brush another customer’s backside or have their backside brushed.
Here are a few more short and sweet tips to keep in mind:
- Reduce your inventory losses by keeping shelves low enough to enable good visibility.
- Create a sensational entrance that will woo shoppers.
- Have a counter that’s big enough for shoppers to place their bags and/or personal belongings.
- Create interesting and engaging displays on the wall behind the counter.
- Encourage last-minute purchases by stocking items customers commonly need close-by.
- Encourage customers to spend more time in your store by incorporating some type of waiting area with comfy seats.
- Place merchandise outposts throughout the store to encourage impulse buying.
Today we collected thirty beautiful examples of retail store layouts for you to check out. We hope the following examples will bring some nutritious inspiration to fellow shop owners. Enjoy!