The SEO Co-Citation Crisis is at Hand | inspirationfeed.com

The SEO Co-Citation Crisis is at Hand



Not to alarm you or anything but the over-drama here is just to call your attention (and by “your,” I mean every person, company, agency, freelancer, website designer, anyone who has any responsibility for a website’s success or failure) to the information I now have about co-citation.

The crisis to which I refer is the lack of understanding we (including me until very recently) have about this mysterious business of co-citation. I had no idea of the what, the why and the where of co-citation until I was schooled by my bosses at the SEO reseller firm where I’ve worked for about 6 years. During a recent meeting, someone said something about co-citation, I said “Co…what?” and my bosses said, almost simultaneously, “You didn’t just ask that question!” I said, “Yes. I did.”

Then one of them said, “You work for an SEO reseller and don’t know what co-citation is?” To which I replied, “I’m in marketing. I market. I don’t co-citate.” Well, that’s right about when the lesson started because co-citation, as it turns out, is a big part of content marketing. Once I was clued in to that piece of wisdom, it all became clear why my bosses thought I should know about co-citation. I do content marketing for our SEO reseller program!

content is king1 The SEO Co Citation Crisis is at Hand

The brain trust that explained co-citation to all of us at that meeting is consumed with SEO. They read and study and analyze and predict and prepare for every new SEO thing that comes along. It’s kind of annoying actually but my point is, they know too much and the way they explain things, frankly, it goes over the average person’s head sometimes. I’m making it a point to explain co-citation in a way that won’t go over the average person’s head. Read it and learn it. Your boss or clients or whomever…will be impressed that you even know there is such a thing as co-citation SEO. Trust me, most people don’t even know that much. I’ve asked around.

To begin, co-citation is the same thing as citation SEO, SEO citation, co-citation analysis and probably a few other combinations of those words.

Start with the Basics

Say you’re a small business with a primary goal of selling products for dogs. You’ve got your website for which you write targeted content that contains your targeted keywords. And of course you do all of the basic things you have to do for onsite SEO. You want to rank for keywords like “dog grooming,” “dog behavior problems,” “dog toys,” “dog chew toys” and other keywords that will draw dog owners to your site.

Link It Up

Co-citation comes into play when you write content and place it offsite for the purpose of building links back to your website. For example, you find a site called dogplay.com and submit your article. Your article is published and within that article is a hard-earned anchor text link to your website.

The Company You Keep Reflects On You

Now, you have your link on dogplay.com. It so happens that dogplay.com has linked some of their content to authority sites like Wikipedia and petswebmd.com. Those sites are very highly ranked on the keyword “dogs,” making that link you got on dogplay.com even more valuable. Think of it as….not guilt by association but SUCCESS by association. You’re cited on that site, WebMD is cited on that site – you’re co-cited. You’re in good company. You benefit from having a link on a page that links to other authoritative sources. You can feel extra good and extra accomplished when you’ve achieved co-citation.

Prove It!

So after all of this explaining about co-citation, I asked my bosses, “Why isn’t everyone writing about how important co-citation is for SEO? Are you sure Google is even factoring co-citation into the rankings anymore? Maybe co-citation got thrown out with one of those Google algorithm updates.” (Excellent question that shows I’ve been paying attention and I know about Google updates, right?!) The answer is: Yes.

Co-citation is important to Google rankings. And because my bosses are such data junkies, they have data to prove it. They always have data. They track all of our content marketing and they see it working for our targeted keywords. Apparently, with all of the content marketing I’ve been doing, I’ve scored some co-citation quite by accident and I’ve helped our rankings on some of our most important targeted keywords. That’s why they keep me around.

If you want to know more about the crazy experiments my bosses do to prove beyond a reasonable doubt that things like co-citation, content marketing and SEO in general works, you’ll have to talk to them. Sorry, this is where I check out.

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 The SEO Co Citation Crisis is at Hand

Ellen Gipko

Ellen Gipko is a content marketing specialist and blogger for HubShout, a US based website reseller, SEO reseller and online marketing firm. Services include SEO, Local SEO, PPC, Websites, Social Media, Email Marketing and Content Marketing.

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11 Comments

  1. Jesse Merkel says:

    Terrific article. The section on The Company You Keep is especially important to keep in mind. Success by association is a terrific thing to consider for everyone looking to promote soemthing online.

  2. Eric Rohrback says:

    You’re right, why aren’t more people talking about this? Probably because it’s not a buzz topic…YET. Like so many other major topics, co-citation gets pushed aside because it’s not a crazy buzzword. People are more worried about Panda/Penguin updates and get all worried about getting the most links. Who knew your site could indirectly be influenced by a major ranking site like Wikipedia, simply by getting an easier to attain quality link.

  3. Paul Gallipeau says:

    “Probably because it’s not a buzz topic…YET.” We need to come up with a better name for co-citation… “micrococitationosphere 2.0″!

  4. Renee says:

    They aren’t talking about it because it’s confusing to keep up with everything that is helpful for SEO and content marketing. Co-citation makes sense, given the evolution of SEO (and search) to become something more useful and helpful to the end user experience. Thanks for the shout-out for co-citation, Ellen.

  5. Terrance says:

    I feel like people who really understand it can really excite their clients. I think this needs to be a buzz topic. Successful people like to surround themselves with other successful people! TRUTH This is a great article.

  6. HubShout says:

    Great post. Its always amazing how business cycles from old to new. Here is something that was an important part of the original “backrub” Stanford project. I guess the keyword tag will be the next big thing :)

  7. Matt says:

    Co-citation makes a solid contribution to a well thought out SEO campaign

  8. Nicole S says:

    I’ve wondered this a lot — why co-cites aren’t more widely known. They seem to be working really well for us and could for a lot of internet marketing companies.

  9. David Crist says:

    Very nice post. Co-citations are going to be very important in 2013 and beyond!

  10. I have only just come across the term co-citation when I was doing some research on SEO. This is the best and simplest explanation I have seen of it and I have looked at a few before I found this!

  11. Aimy Wilson says:

    Co-citation is branded search. For co-citation to work, you
    have to have a strong brand, a strong name that other people use to refer to
    your company.

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