McDonald’s Corporation was started on April 15, 1955 in Des Plaines, Illinois. Originally the business began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald. Later on businessman Ray Kroc joined the company as a franchise agent in 1955 and thus McDonald’s Corporation started their successful journey. Today McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. Being the world’s largest chain of hamburger fast food restaurants, their brand name is well know around the world.
You could potentially propose an argument that they are one of the top 10 most known brands in the world. They serve as a great role model to any potential business, no matter the niche. According to the 2010 Annual Report, McDonald’s is serving around 64 million customers daily in 119 countries, with over 31,000 restaurants worldwide. Those are some large/scary numbers. Their powerful momentum has stunned the world, while continuing to keep their prices low.
Now that we have some background regarding their prominent status, let’s talk more about their advertising practices. Everybody understands that in order to sell your product, your fist priority is to let the potential customer know it exists. A quick glance at McDonald’s Corp color choice, and the “average joe” will think nothing of it. Interestingly enough, red and yellow are powerful colors. The duo sparks the thought of hunger inside our brain. A great epiphany of this, are the bottle/food colors of ketchup and mustard.
Hopefully this made you aware of their restaurants colors, advertising, packaging, product placement, and all of their other business practices. Their intelligent convention does not end there. They hire some of the best people in business, to take care of their print, audio, and video advertising campaigns. Sometime their ads are funny, sometimes they’re creative, and sometime they promote a good cause. The “I’m lovin it!” slogan jingles over and over until it’s finally tattooed in our brain.
In this article we want to showcase some of the best McDonald’s advertising. Below we hand-picked some great examples based on quality/creativity. We hope the following adverts will open your eyes and appreciate the “Giant’s” practices. There is a general understand that advertising can be evil. Companies usually stretch the truth and lead us to believing their products are better than reality. This frustrates myself and subtracts my respect for that company’s brand. For this reason, we tried to keep this collection misleading-free. The following images were all collected from Adsoftheworld.com, a great place for creatives.
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- Advertising Agency: DDB Denmark
- Creative Director: Jesper Schmidt
- Published: June 2009
- Advertising Agency: Leo Burnett, New Delhi, India
- Art Director/Illustrator: Sumonto Ghosh
- Published: N/A
The Real Milkshake
- Advertising Agency: DDB Helsinki, Finland
- Creative Director: Jukka Mannio
- Published: April 2009
Torino 2006 Winter Olympics Sponsorship: Ski-Jump
- Advertising Agency: DDB, Amsterdam, Netherlands
- Creative Director: Joris Kuijpers, Dylan de Backer
- Published: 2006
- Advertising Agency: DDB, Stockholm, Sweden
- Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski
- Published: N/A
A sandwich for experts.
- Advertising Agency: DDB, Budapest, Hungary
- Creative Director: Péter Tordai
- Published: 2010
Nice Try Mom
- Advertising Agency: GBK Heye, Munich, Germany
- Creative Director: Alexander Bartel, Martin Kiessling
- Published: 2007
- Advertising Agency: Arnold, Boston, USA
- Creative Director: Chris Edwards
- Published: April 2009
- Advertising Agency: DDB, Auckland, New Zealand
- Creative Director: Toby Talbot
- Published: April 2008
- Advertising Agency: Cossette West, Canada
- Creative Director: Bryan Collins, Rob Sweetman
- Published: 2009