Brand loyalty or equity in today’s market is about more than a catchy song or a gimmicky stunt. The most successful brands in the world are aligning themselves with something more. Shining a light on the pockets of the world…
Read MoreSolid Business Principles that Will Make Your Brand a Star
“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the…
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