Last Updated on March 3, 2023
A logo design sets an impact for the business it represents.
If a company is compared to a book, its logo is the cover judged by others.
It is a design made for instant recognition of a business, label, brand, group, or name to promote trust, loyalty, and respect.
A fantastic logo design shows what the business is all about in a minimalist, rudimentary approach.
An awesome logo symbolizes the central principles of the company.
The style needs to be impressive and memorable.
When someone sees the logo, it should trigger two things: instant association with the brand and a feeling stimulated in relation to the brand.
A logo, particularly for a company, is ubiquitous. It should be present in the packaging of the products, in each piece of marketing material, and in every company property (employee’s uniform, memo pad, company vehicles, etc.).
A logo is critical as it facilitates the development of the brand’s identity.
It must capture the interest of the people in a manner that will be instantly associated with the company.
Often, the business logo is the first thing someone remembers about the brand.
Think smartphone: you’re probably picturing Apple’s bitten apple logo.
Think fast-food: it’s likely the golden arches of McDonald’s pop into your head.
Think sports brand: almost certainly, Nike’s swoosh comes to mind.
That is the power of a great logo.
Clever and Cool Logos
A well-designed logo is a nice piece of art.
The colors or color combinations are perfect, the typography is relevant, the overall feel fits the brand, and the effects work well. It should be everything it needs to be.
Even so, a clever and cool logo design takes its job to the next level.
Rather than just creating something interesting, a logo designer should look into the design process with smart thinking and a mindset clever enough to see things differently than “ordinary” people.
A cool logo designed cleverly will make anyone smile or think of the brilliance of both the concept and the delivery of the design.
This logo is multifaceted with a few layers of different meanings that can strike others in waves.
A number of these symbolisms are amazingly obvious while others are perfectly “hidden”, it’ll take a long time to uncover them and their meanings.
To help you design a clever and cool logo that will rival the greats, here are 50 amazing logo designs that will jumpstart your creativity.
CodeCamp by Jeroen van Eerden
Groupy by Yossi Belkin
R by Kakha Kakhadzen
Flash Dash by Ben Stafford
Arca Records by Jonas
The Brooklyn Honey Co. by Brandon Nickerson
Idibri by Jon McClure
Penny Lane Pet Co. by Kyle Anthony Miller
Stagg by Mike Bruner
Plane Fetch by Nikita Lebedev
Sherpa Bird by J Fletcher Design
SnapEat by Luke Davies
PowerShift Labs by Clark Orr
LA by Simon Walker
Fenderhawk by Stevan Rodic
Fuel Industries by Steve Wolf
Chop Shop by Roydon Misseldine
Roulette by Andrew Footit
Delight Street by Sergey Shapiro
Zoetic Press by Steve Wolf
K & S by Jay Fletcher
Pigeon by Tim Boelaars
Queen Burger by Lange & Lange
Black Fuel by Jennet Liaw
Bright North by Paulius Kairevicius
On Point by Brian Athey
Joint by Dalius Stuoka
Connecting B by Tavish Calico
2nd Story Brewing Co by Jenna Navitsky
Brave New Media by Studio MPLS
Honey Bear by Mike Bruner
Whiskey Ginger by Olly Sorsby
Mendocino Press by TIE A TIE
Eagle Sword Surfboards by Brian Steely
Fox mark by Ivan Bobrov
Sheepforest by Bodea Daniel
Black Lion by George Bokhua
Archive by Steve Wolf
Rooster by Yoga Perdana
N Monogram by Jeroen van Eerden
FrontVoice Logo by Alexander Tsanev
Ark Systems by Julius Seniunas
Lion Logo by Yoga Perdana
Neg Dog Cat by George Bokhua
Discount Logo by Paulius Kairevicius
PURE by Paul von Excite
little by Radomir Tinkov
Thorson by Levi Lowell
Horsepowered by Julius Seniunas
