Last Updated on March 5, 2024
A pitch deck is a brief presentation that gives potential investors or clients an idea of your company’s business plan, products, services, and growth prospects.
As an entrepreneur, your company or idea needs financing. Often, funding will come from outside sources – that is, from people who are not friends or family members. This means that you will need to convey your ideas to potential investors so that they will want to help you with financing. In other words, you need to contact pitch deck design services.
What Is a Pitch Deck Presentation?
A pitch deck is a startup presentation that helps potential investors learn more about your business. The primary purpose of the pitch deck is not to get funding but to get to the next meeting.
Obtaining financing is a multi-step process. A good, informative pitch deck is the first step on the ladder. You must present an idea to investors that will interest them so much that they want to continue discussing it.
A competent pitch deck design agency like Waveup can help you tell a compelling story about your business. Experienced designers will use a modern tool to create something truly extraordinary.
Critical Principles of Pitch-Deck Presentations
- One slide – one thought (it’s easier for the audience to explain and for the speaker to express his opinions without switching from topic to topic);
- The size of the font is at least 30 pt (in order not to complicate the task for the audience, it is worth making the font larger if you are still interested in your material being successfully absorbed into the minds);
- The size of the presentation is from 10 to 15 slides. There should be a golden mean in everything, so the volume of the presentation should be optimal for perception, a few slides will leave many incomplete, and a large number of slides will create an oversaturation of information.
Three Types of Presentation Designs
Pitch decks also have different shapes. Pitch deck design services can distinguish three main ones:
- Minimalistic – minimalistic style, monochrome background, calm colors (the most popular and recommended style);
- Art – bold color presentation, use of bright elements and pictures to add emotionality to the presentation;
- Infographics – only statistical data and quantitative indicators!
Which style to choose? You decide. But it is worth remembering one main rule – the cooler and more straightforward the design of your presentation, the greater the chances of success. The task of designing a presentation is best left to a professional designer who knows all the charms of visuals perfectly.
Recommended Structure for Pitch-Deck
Here is a universal structure that suits any startup:
- Start with the problem or introduce yourself (short bio) if your professional authority can help the case.
- Describe the issue and prove that it is a real problem;
- Give a concrete and elegant solution;
- Show a possible market or TA;
- Introduce the product/service itself;
- Schematically present the business plan;
- Describe the financial possibilities of the startup;
- Familiarize with competitors and similar solutions;
- Show investment goals.
How Pitch Deck Design Services Help
The world of fundraising lives according to its rules and etiquette: potential investors now and then ask to show various documents. A pitch deck is among them. Believe it or not, the slides flashing behind your back have a special magic: they can significantly influence the decision to invest in you. Need help figuring out which slides must be in the pitch deck and how to make one? Contact professionals.