Because most people judge a product by its packaging, any mediocre product packed in a fancy package would win against a great product in weak packaging. Instead of cutting corners companies are actually going beyond the conventional ‘shoe box’ by putting…
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In today’s market, brands have to find increasingly innovative ways of staying ahead of the competition. One great way to stick it to your competitors is through packaging – unusual and distinctive designs are more likely to be noticed by…
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There are many products in the market today that are impeccably made and of high-quality, but still don’t make the news. On the other hand, there are some products that are mediocre at best, but are selling like pancakes because…
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What attracts you to the soap you regularly buy? Some may say that the scent does it for them. For others, it could be the amount of chemicals found (or not found) in it. What a lot of people do…
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Let’s get one thing straight. Packaging design is very important, whether you like to admit it or not. With tons of different products available to the average consumer, companies are constantly fighting each other to get your dollar. From pricing…
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The saying ‘less is more’, is something of a rule to live by in today’s society. Designers take note – a minimalistic approach now overrules the flashy gaudiness of yesteryear. Today we find even the most simple of ideas the…
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Vintage never goes out of style. The sense of nostalgia alone that vintage things bring is a surefire way of attracting people to try out or patronize the product or service you trade. From a marketing point of view, adding…
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