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In the fast-paced realm of the World Wide Web, creating a remarkable video is possibly the best way to capture the attention of anyone with an internet connection. Stunning video clips on a rather boring website can effortlessly make visitors stop from abruptly exiting the page.
This monumental pause usually leads to more interaction within the site which hopefully results in a profit. Furthermore, the use of a video in the background can bring in new dynamics and feel to the website. It also shows the skills and depth of creativity of the people behind the site.
Video as a Communication Tool
Videos have always been among the most powerful tools of communication. When a stunning video is put together with the power of the internet, there is no way to stop it from reaching great heights and spreading its campaign. Though adding a video is not an applicable technique for every single online situation, it still remains most effective for marketing events, high-end brands, ad campaigns, and TV or film sneak peeks.
Today, a large number of websites are taking advantage of large, browser-sized videos by incorporating them as their page background. This enables visitors to experience a better and fresher way to understand the site content. Some websites use large background videos to subtly adjust the atmosphere and feel of the site, while others feature their product in action or tell a story about their service.
Video as a Main Website Attraction
If you’re a web designer tasked to create a new design, you’re not necessarily required to produce a stationary experience. After all, web marketing differs from print advertising. Thanks to the boost of HTML5, it has become simpler to incorporate non-stationary details such as animation to deliver a better and livelier interaction with the site visitors. If done efficiently, this visual component works to build a more appealing, immersive, and outstanding experience.
These days, HTML5 is the route to take for incorporating site videos or animations. This is due to the fact that it enables users to experience the site from the ease and comfort of their smartphones.
With HTML5, embedding video in a site is easy to do as its video component works with the majority of today’s browsers and their mobile counterparts. Among the improvements that delivered the HTML5 standards for videos is its capability to make up for the absence of web browser codecs supplying various sources file using the SRC feature.
To inspire you, here are 20 full video websites you can study for your next web design project.