Last Updated on September 13, 2024
Usually when we look at well know brands, we express a certain feeling towards them. Some have a positive, while some have a negative.
Viktor Hertz, a freelance Graphic Designer from Sweden, has took on the challenge to express the publics generalized opinion about the brands we all know, hate, or love. His “Honest Logos” have gained traction on Flickr, and the community loves them!
“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says Viktor Hertz.
False advertising has haunted the consumer for ages. While some products may be shady, we, as the consumer, should be able to analyze the dishonest statements. People who are more aware of corporate companies, know tons of dirt about them.
Being the geek I am, researching about a product before purchase is my golden rule. Understanding the pros/cons of a specific item will help you stay ahead and spend your hard earned money wisely!
Previously we showcased great logo designs, talked about redesigns, and branding. Now it’s time to take a look at an ironic concept; What would happen if companies created honest logos?
Most of the following logos are pretty much on the negative side. Don’t let that concept discourage you however, because I guarantee you will have a laugh or two while scrolling down.
The following logos are pretty bold and straight to the point. Contributing a few logos on a monthly basis, we are positive Viktor has more truthful logos on the way!
Starbucks
Harley Davidson
7 Eleven
Walt Disney
Preview Trailer
Olympic Rings
Playboy
Absolut
McDonalds
Youtube
Calsberg
Nintendo
Camel Cigarettes
Apple
MTV
Porsche
Playstation
Marlboro Cigarettes
IMDB
Fazo
Jamaica Rum
Budweiser
Microsoft
L’Irréel Apparence
Hollywood
Coca Cola
Dunkin Donuts
MySpace
NOKIA
