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A logomark is an indetifying mark or symbol that doesn’t contain the business name. For example think of Mcdonald’s golden arches or Nike’s swoosh. Starting to get the picture?
Companies use logomarks because they’re memorable, instantaneously recognizable, and are clear when reproduced in small sizes. In nature they’re not complicated, which makes them very compelling for your subconscious brain to remember.
Logomarks are also less direct, meaning that they leave room for broader interpretation or your company/organization. They should however represent your company’s vision, culture, and value proposition.
Today we collected some beautiful examples of logomarks to inspire you. So if you’re in the process of designing a logomark yourself, this visual showcase is bound to help you get some ideas flowing. Enjoy!