Last Updated on March 8, 2022
Oh Beautiful Beer celebrates remarkable graphic design from the world of beer. The site is completely dedicated to showcasing beautiful beer branding, packaging, and graphical design. The following designs were collected from the site.
Without really thinking about it, you would be surprised how much competition the brewing industry holds. Non-stop commercials encourage us to purchase ale from major players like Budweiser, Heineken, Corona, Guinness, Miller Light, and etc. Here is a quick look of the big dogs in United States;
- Anheuser-Busch InBev: Budweiser, Bud Light, Stella Artois, Brahma, Skol, Beck’s
- Heineken: Heineken
- SABMiller: Miller Lite
- Diageo: Guinness
- Grupo Modelo: Corona
Their brand values play with billions of dollars, however little players aim at them on daily basis. When you are the small local brewing company, it’s hard to succeed with a low advertising budget. Every single day you are presented with challenges like expanding your reach, providing great taste, and an affordable price. All of which could fail automatically if the packaging is ugly.
When we buy beer we want it to please our eyes and stomach. Going the extra mile to provide a visual experience should be on every CEO’s agenda. Nobody want a bottle that says “Beer” on it. The background story, slogan, logo, and anything else a consumer should be aware off has to be presented.
Explaining visually what the brand is about has to be done without forcing the drinker to visit the official website. Today we have a small showcase of remarkable graphic designs from the world of beer. The following designers had specific intentions on coming up with the final product. We hope these designs will inspire you and be worthy of bookmarking for future reference.
Bard’s is America’s first gluten-free beer, founded in 2005 by two home brewers with celiac disease. Given the unusual niche of their business, they knew it had to be marketed just right.
Designed by Hunt Adkins
The idea I had was of a company based on historic rivalries. Each six pack of beer would contain two kinds of beer selected to mirror each side of the rivalry for three of each kind.
Designed by Joseph Johnston
Full Sail Brewing
Full Sail Brewing began to experience significant sales declines. This was bad. Research revealed the brand had lost its relationship with consumers and no longer offered a relevant alternative to its competitors. This was even worse. Our solution was to accentuate Full Sail’s most differentiating qualities: their independent status, their location in the boardsport mecca of Hood River, and their general passion for life. New brand design drew on visual cues from the surf/skate/snow world, imbued with old-school heritage and craftsmanship. Labels and packaging included vintage postcard photos that brought the unique location of the brewery to life, and the brand’s voice expressed an “independent, employee-owned” vibe with equal parts dudespeak, brewer lingo and enlightened entrepreneurship.
Designed by Sandstrom Partners
German quality meets Swedish brewing craft with the new Falcon Pilsener. NINE was briefed to incorporate the design associations that classic German pils bring, with clear reference to the tradition and heritage of the Falkenberg brewery. The solution is a classic beer design, using attributes from old Falcon promotion materials.
Designed by NINE
Columbus Brewing Company
When we first ran into brewmaster Eric Bean in 2006 at a local coffee shop, he had already been looking for us. He knew that Columbus Brewing Company’s beers were among the city’s best kept secrets, and wanted to relaunch the brand to increase sales and make a regional impact. He had seen our work in a national publication, and was eager to contact us. After a lot of hard work and a substantial amount of Eric’s product, Columbus Brewing and Element successfully launched a new brand. Within weeks of the new products hitting the shelves, sales skyrocketed. Two years and multiple brewery expansions later, consumers are still drinking the stuff faster than Eric can brew it.
Designed by Element
Little Green Man Brewery
Founded out of a passion for UFO Folklore and amazing beer, Little Green Man is a small town brewery that has built quite a big reputation. Since 1993, Little green an has been committed to producing high octane ale that is truly out of this world.
Designed by Bryan Barham
A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.
Designed by Rethink
Mike’s Premium Organic Beer
Work done at TGM Design. The new branding produced stunning results. In October 2009 Mike’s new brand won the BrewNZ Beer Awards Supreme Packaging Award, beating hundreds of national and international entries.
Designed by Craig Jones
This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into “thirsty one”. The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
McLaren Vale Beer Company
Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry and Vale Drk, and McLaren Vale Beer Company is the fastest growing beer company in Australia.
Designed by Parallax
We hope you enjoyed this collection! Which design was your favorite? We would love to hear your opinion and feedback, so please don’t hesitate to comment below. For more inspirational articles don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on Twitter + Facebook! If you enjoyed the following article we humbly ask you to comment, and help us spread the word!