Last Updated on March 2, 2024
A link-in bio is undoubtedly the biggest asset for social media marketers and influencers. This feature lets you share all the valuable information pertaining to your brand in the form of a quick, clickable URL. Clicking on the link takes users to a separate website (blog, e-commerce site, or other social media platforms) where they can possibly subscribe to your content or make a purchase.
As of December 2022, there were 2 billion Instagram users and 1 billion TikTok users spread over several countries. These sheer numbers make it necessary to have a link-in bio on both platforms. That’s especially if you have a massive social media following and are seeking to monetize your content.
In this post, we look at the 14 most powerful tools to create a link-in bio for Instagram and TikTok.
1. LinkTree
Pricing: Paid plans start from $5/month; a freemium version also available
LinkTree is a link-in bio tool that allows you to create a single URL that you can apply across your various social media platforms. The tool is incredibly easy to use and beginners can quickly get the hang of it.
The link-in bio creation process is quick and easy. It typically begins by selecting your custom URL. You can then create your landing page using the tool’s drag-and-drop editor.
LinkTree is available in both freemium and premium versions. The freemium plan comes with several features, including unlimited links, basic analytics, and social media icons.
Upgrading to the tool’s paid plans lets you unlock premium features, including advanced customization, detailed analytics, and dedicated support. The cheapest of the premium packages, the Starter Plan, begins from $5/month.
2. Koji
Pricing: Free
Koji is a powerful e-commerce platform tailor-made for social media influencers. The tool boasts reliable analytics that let you keep tabs on your social media engagement.
Using a Koji link-in bio, you can predict where much of the traffic to your website comes from and your prospects’ online spending habits. Such information can be crucial to your overall marketing campaigns on Instagram and TokTok.
To create a social media link-in bio using Koji, you’ll begin by setting up an account with the platform. Simply head to withkoji.com and tap on the ‘Get Started’ link located at the top right of the page. Not only is a Koji account useful in creating your Instagram and TikTok link-in bio. You can also use it to freely access a wide collection of digital resources on the Koji App Store.
After setting up an account on Koji, claim your username, confirm additional account details, and you’re good to go. You can now add the link to your Instagram or TikTok account.
3. Buffer Start Page
Pricing: Paid plans start from $5/month/channel; a freemium version available
Start Page by Buffer is another link-in bio creator that promises to drive endless traffic to your website. Link-in bios made using this tool are compatible with various social media platforms, including Instagram, TikTok, and YouTube.
The process of link-in bio creation using Buffer’s Start Page begins by registering for an account. Click on the ‘Get Started’ link on the top right corner of the website to load a page where you can input your email address and create a password. Pass the reCAPTCHA challenge and complete the registration process by clicking ‘Sign Up.’
Start Page has both free and paid plans. The freemium plan comes with basic features like a publishing tool and a landing page builder. It also supports up to three channels and ten scheduled posts per channel.
The number of features increases depending on your subscription plans. The cheapest of the premium plans, called the Essentials Plan, costs $5 per month per channel. All premium versions come with a free 14-day trial period.
4. Carrd
Pricing: Paid plans start from $9/year; a freemium version available
Carrd is the ultimate link-in bio tool builder in terms of speed and affordability.
Click on the ‘Choose a Starting Point’ to define the type of URL you need to create using the software. In this case, you’ll need to choose ‘Profile’ since you’re seeking to build a link to your social media bio.
Carrd is also remarkably affordable. You can use the tool to create up to three websites for every account and enjoy many other features that come with its free plan. There’s a variety of templates to help you navigate the link-in bio creation process.
Besides, Carrd offers tons of customization features that you can add to your profile page using Widgets and Embeds. A powerful analytics tool helps you track the progress of your website across several metrics, including clicks and impressions.
5. Campsite
Pricing: Paid plans start from $7/month/; a freemium version available
The one thing that sets Campsite apart from most link-in bio software is its ability to build landing pages that pair photos with short headlines. The landing pages created using this tool come with static links that are sharable to important web pages, including your blogs, e-commerce platforms, other social media profiles, and even your email. But that’s not all.
You can also embed an additional list of links complete with titles and images underneath Campsite’s clickable buttons. The inclusion of Canva integration allows you to experiment with custom design images.
Get started with Campsite’s free account and enjoy a host of features, including unlimited links, basic analytics, and color & font customization options.
Alternatively, upgrade to the tool’s premium plans to take advantage of its more advanced features. Notable premium features include the ability to use your custom domain, in-depth analytics, and lots of integrations like Opt-in forms.
6. Taplink
Pricing: Paid plans start from $3/month/; a freemium version available
If affordability is your primary consideration when looking for a link-in bio builder, then you might want to check out Taplink. This link-in bio creator comes with both free and paid plans.
The freemium package includes unlimited link creation, text blocks and headers, and question and answer blocks. It also offers basic analytics, pre-designed themes, and shared access.
And for a paltry $3 or $6 per month, you can avail all these features plus a truckload of others. The top premium features include advanced analytics, design customization, scheduled display blocks, an SSL certificate for your domain, a CRM system, etc.
Expectedly, the premium features vary slightly depending on whether you opt for the Pro Plan ($3/month) or the Business Plan ($6/month).
7. Shor
Pricing: Paid plans start from $12/month; a 14-day free trial available
Formerly branded as Shorby, Shor is a link-in bio tool that allows you to build customized landing pages with your last content while also providing links to your other social networking platforms.
The software is a one-stop solution for most services a social media influencer can ever need. In addition to serving as an efficient link-in bio creator, it also doubles up as a standard URL shortener and a live-chat link creator.
Both URLs created using Shor are geared toward Instagram. However, you can use them on TikTok and an array of other social networks.
After creating your landing page using Shor, you can add branding information, including customized photos and graphics. There’s also the option of embedding links to messenger services, stickers, and dynamic content feeds.
8. eLink
Pricing: Paid plans start from $12/month/; a freemium version available
Here’s another revolutionary tool you should check out if you’re seeking to create your social media bio links. eLink comes with all the features you need to build powerful links that are sure to drive more traffic to your website.
For starters, eLink stands out for its stunning and highly responsive layouts (at least 50 as at the time of writing). The software maintains a layout specially designed to suit the needs of every influencer or brand.
eLink also offers tons of personalization. The tool lets you add product & affiliate links, brand pages, articles, and images. You can also add music tracks and YouTube videos to the created link-in bio.
There are several colors, fonts, and themes to select depending on the nature of the brand you’re promoting. What’s more, eLink has no limit on the number of link-in bios you can create.
9. InstaBio
Pricing: Paid plans start from $4.99 /month/; a freemium version available
InstaBio pretty much lives up to its name. The tool takes care of the challenges commonly experienced while creating link-in social media bios, making the process quick and fun.
On the tool’s homepage is a black search bar on the top left corner with an orange ‘Get started’ active link that you click to kick-start the link-in generation process. The entire process can be dispensed with in under 3 minutes.
InstaBio is available in both freemium and premium plans. The free plan has rather limited features. It only lets you create two links and comes with free forms and themes.
If you want to truly experience why more than 6 million creators have used InstaBio, then you’d do well to sign up for any of its paid plans. The Pro plan costs $4.99 per month and supports ten links, feature domains, two subdomains, and real-time analytics. The Premium plan provides unlimited link-in bio creation, feature domains, up to six subdomains, customized branding, and a long list of other cool features.
10. Mona’s
Pricing: Free
Mona’s link-in bio tool was designed with simplicity in mind. The service targets brands and individual influencers looking for a simple way to monetize their content through Instagram.
Getting started with Mona’s is incredibly easy. You can readily deploy the tool’s templates to create a link-in social media bio. There’s also the option of building a custom landing page from scratch.
After coming up with your link-in bio, Mona’s allows you to designate the specific services you’re offering and also indicate your prices. This ensures your prospects know what to expect when they follow your link-in bio.
Mona’s has proven particularly useful for influencers promoting online services, such as consultancy and video-conferencing. And with multiple options for signing up (including Google, Apple, and social media platforms), Mona’s is truly the go-to link bio creator for all and sundry.
11. Lnk.Bio
Pricing: Paid plans start from $0.99/month/; a freemium version available
Lnk.Bio is a web-based link-in bio tool that uses the official Instagram Application Programming Interface (API). That speaks volumes about its suitability for creating Instagram link-in bios.
Lnk.Bio also sports a clean and elegant interface. The interface is a huge asset in terms of engaging your followers and enticing them to click on your link-in bio.
Unlike most regular link-in bio tools that support limited links, Lnk.Bio can handle multiple links. So, if you frequently run multiple campaigns concurrently and are looking to embed as many links to your Instagram or TikTok bio, then this is the tool to opt for.
Lnk.Bio has a free plan whose top features include URL customization, unlimited link creation, and integration with WordPress and Zapier. There’s also a mini-monthly package that costs $0.99 and offers nearly twice as many features as the freemium plan. The rest of the packages are one-time payment plans that do not require any subscription. They cost $9.99 and $24.99, depending on the scope of features offered.
12. Sked Social
Pricing: Paid plans start from $21/month; a 7-day free trial period available
A slow website load speed ranks among the leading causes of high bounce rates. Sked Social is cognizant of that fact and promises link-in bios that load extraordinarily fast.
Sked Social also boasts an Instagram gallery display feature. This feature is useful when you need to add your Instagram feed to your personalized URS. Anyone clicking on any of your Instagram images will then be redirected to a specific website.
Intuitiveness and user-friendliness are other noteworthy things to write home about Sked Social. And so are integration with other resourceful services, such as Google Analytics and Facebook Pixel.
The only major drawback to Sked Social is its rather costly services. There are no freemium versions and the paid plans start at a whopping $21/month.
13. Milkshake
Pricing: Free
Don’t let the name mislead you – this product is a far cry from the sweet dessert it is named after. However, Milkshake delivers a different kind of sweet experience to social media influencers.
Although primarily considered a website builder, Milkshake also offers powerful link-in bio services. The tool has an app that was designed with Instagram influencers in mind.
Milkshake link-in bios do not come in the form of dull URLs. Rather, the service uses beautiful cards that are sure to increase engagement with your social media followers. But that’s not all. You can customize the cards to reflect your brand’s needs and identity.
A single swipe of the Milkshake cards across the screen will leave little doubt to your followers on the type of services you’re dealing in. And the crowning glory is that all these services are available free of charge.
14. C8ke
Pricing: Free
C8ke shares one fundamental trait with Milkshake as far as pricing is concerned – both services are 100% free. Like Milkshake, C8ke also boasts tons of customization features.
You can personalize the layout, background color, and font of your link-in bio to suit your brand. The tool also allows you to combine affiliate links from various social networks into a single shoppable gallery.
C8ke lets you add both your custom affiliate links as well as URLs leading to any photo or video that you upload to the gallery. The inclusion of a search bar helps your audience quickly hone in on the links they’re looking for, another fact that can go a long way in minimizing bounce rates.
What’s more – C8ke offers great analytics on all embedded links on your Instagram or TikTok link-in bio. You can instantly gauge the click rates and be able to learn your prospects’ behavior even before they sign up for your offerings.
Summary
Instagram doesn’t allow hyperlinks in posts unless it’s a sponsored post. There’s no way to embed clickable links within the caption of a TikTok video either.
So, if you have a huge following on these platforms and wish to redirect your fans to another site of interest, the only way to do so is by using a link-in bio. Fortunately, you can rely on the above-reviewed tools to create powerful link-in bios for all social media platforms that do not support content hyperlinking features.