Last Updated on March 1, 2024
Midjourney has been making waves across the digital world since its initial release in beta on July 12, 2022. The generative artificial intelligence (AI) software has enabled millions of users to create different kinds of realistic images. Besides, the company behind the program is currently working to perfect its text-to-3D capabilities.
As one of the leading generative art services, Midjourney provides immense investment opportunities for aspiring entrepreneurs and AI enthusiasts. This article goes over the 20 best Midjourney use cases and business ideas to mint extra cash on the side.
But first, let’s start from the beginning by understanding how Midjourney operates.
A Brief Guide to Midjourney
Midjourney follows a similar model as other generative artificial intelligence software, such as Stable Diffusion and DALL-E 2. The primary difference is that with Midjourney, the entire image generation process takes place in an application known as Discord.
To get started, you’ll need to set up an account with Discord then head over to Midjourney’s official website and click on the “join the Beta” button. Once you’re in Discord, you can readily start creating images. Generating a picture is as easy as entering your text inputs and hitting on the “imagine” command.
Midjourney is pre-trained on millions of images. When prompted, the software quickly pulls up four versions of the same image which are relevant to the commands. The pictures will typically appear in different orientations so you can easily pick the one that fits your design needs.
One best practice when using Midjourney (or other generative AI programs) is to ensure your prompts are detailed enough to produce the desired results. For instance, don’t just say “a black cat” when looking for a picture of a black cat on the prowl.
It’s also important to note that the pictures generated by Midjourney aren’t final. You can still upscale them using the software itself or download and enhance them with other programs to achieve your desired look. There’s a list of handy image editing shortcuts that you can quickly take advantage of. The “U” command lets you upscale an image while the “V” command enables you to create more variations depending on which of the four pictures is your favorite.
Midjourney also maintains a huge command and parameter list for a better experience using the platform. Common commands include:
• /imagine – Use a prompt to generate an image
• /ask – Get an answer to a question
• /blend – Blend two images together to achieve a better output
• /help – Uncover key information and tips about the Midjourney software
• /info – Find out more about your account as well as any queued or running jobs
• /prefer suffix – Define the suffix to go with your text prompts
• /relax – Switch to Relax mode
• /remix – Toggle the Remix mode
• /subscribe – Generate a customized link for a user’s account page
• /settings – Adjust Midjourney Bot’s settings
Midjourney Use Cases and Business Ideas
1. Midjourney-based Blogging
Midjourney has been around for only a couple of months. That means there’s a whole lot of information to learn about this generative artificial intelligence software.
As an AI enthusiast with a passion for blogging, you could set up a blog that educates your followers on the nuts and bolts of Midjourney.
There’s plenty of aspects your blog could cover, including what Midjourney is, how it works, and its numerous use cases. Needless to say, you’d want to monetize your blog once it garners a sizable following.
2. Midjourney Tutoring
Artificial intelligence is undeniably one of the most talked-about technological innovations right now. Even more interesting is that generative art ranks among AI’s most fascinating capabilities.
If you’ve successfully pursued a course in AI or related fields and are well-knowledgeable about generative art software, you might consider becoming a Midjourney tutor.
Simply prepare a compelling resume, post it on an employment-focused social media platform like LinkedIn, and wait for clients to come along. You could also apply directly for a Midjourney lecturing post at an AI-oriented college or university.
3. Midjourney Training
Training a generative artificial intelligence program basically entails feeding a model containing a massive amount of text data into the software to improve its efficiency at generating predictions.
Since Midjourney is more of a generative image and not a generative text tool, the models you feed into it should be focused on how objects look as opposed to how sentences will end. The best way to go about that would be to use images as part of prompts to influence the composition, style, and color of Midjourney Jobs.
You can train the software using plain images or a combination of images and texts to enhance its prediction accuracy. Remember to use images in different styles, environments, or orientations for more exciting results.
4. Midjourney-inspired Advertisements
Generative artificial intelligence software have become incredibly popular in advertisements, and Midjourney is no exception.
Marketing teams can now generate original images to accompany their product descriptions much faster and cheaper. This can be particularly beneficial for startups who may not have the finances to procure advanced photo editing software. All they need to do is feed the product’s name into Midjourney’s dashboard and the software will instantly pull up a realistic image.
The good news is that Midjourney’s library already teems with images of common retail products, including clothing, shoes, and foodstuff. Marketers can use these photos as they are or tweak them right from software’s interface to fit their brand’s needs.
5. Midjourney in Logo and Business Card Generation
Coming up with a unique logo for your startup can be an arduous task. That’s because nearly every graphic design you can think of is already taken. Therefore, you need a program that can help you find an original logo design so you don’t risk copyright infringement lawsuits. And that’s another notable use case of Midjourney.
Generating an original logo with Midjourney is as simple as prompting it with keywords that are relevant to your brand. The software will quickly display logo recommendations, which you can fine-tune further to your liking.
Besides logos, you can also use Midjourney to generate business card covers. That makes the software an invaluable asset for startups.
6. Midjourney in App and Website Development
Global app and web development is a billion-dollar industry. However, it takes a great deal of time to get an application or website up and running. It takes even longer if you have to manually search for icons.
Midjourney can help expedite the app and web development process by providing developers with a ready library of icons. The platform maintains icons collated from diverse niches and topics.
So, it doesn’t matter your website’s or application’s target audience. You’ll easily find a cool icon to use on Midjourney’s website.
7. Midjourney in Fashion and Accessory Design
Apparel printing and branding is a lucrative business. It’s one of the many ways clothing manufacturers and retailers add value to plain garments while also putting their artistic skills into practice.
However, it’s not always easy to randomly come up with lovely graphics to print on a piece of clothing or fashion accessories like shoes and jewelry. The time taken brainstorming unique designs can reflect adversely on your company’s overall productivity.
Fortunately, Midjourney promises to deal decisively with these challenges. The software has thousands of delightful graphics that fashion designers can readily add to their products to raise their aesthetic appeal and price tag.
8. Midjourney as a Source of Artistic Inspiration
Any artist who’s been in the game long enough is well-familiar with the dreaded creative blocks. Creative blocks is basically a phenomenon where an artist’s mind implodes such that no fresh ideas can come in or flow out.
What makes creative blocks so dreaded is that they have a way of setting in when least expected. The phenomenon could occur when you’re in the process of coming up with a spellbinding book cover, movie cover, or album art.
Artists battling creative blocks can benefit from an extra dose of inspiration from Midjourney. All they’d need to do is enter keywords related to their subject matter and the software will display artwork that may inspire their next creative stage.
9. Selling Midjourney Art
This is perhaps the easiest way to make money with Midjourney. It’s also great to know that there are multiple websites where you can sell Midjourney art, including Adobe Stock, Freepik, and Unsplash.
However, note that you can only sell your Midjourney artworks if you’re a subscribing client. That means you’ll need to subscribe to one of the software’s paid tiers to commercially trade in its artwork.
Midjourney’s cheapest plan costs $10 per month while the most expensive bundle goes for $60 per month. The package you choose to subscribe to will depend on the features offered vis-à-vis the profits generated from selling your artwork.
10. Midjourney in Customer Care
Achieving efficiency in customer service requires consistent engagement. However, it may not be possible to keep tabs on every client query, feedback, or review. And that’s where artificial intelligence software like Midjourney come in.
Midjourney can use the large volumes of information fed into it over time to analyze customer queries and feedback. The software would then provide useful insights to help businesses adapt to different scenarios.
A company may also integrate Midjourney into its online product search function. This allows clients who may be unfamiliar with the appearance of certain products to get a better understanding of such commodities through Midjourney-generated images.
11. Midjourney in Video Editing
Midjourney is more of an image than a video generator. However, the platform has become incredibly popular with video artists. Video editors can use Midjourney images to enhance their footage’s visual effects. All they’d need to do is search for an image that’s relevant to the clip’s main theme.
For instance, producers of animal documentaries may pull up images from Midjourney to depict how extinct species like the dinosaurs may have looked. They could also recreate the appearance of extant species millions of years from today. Music artists, game developers, animation creators, and sci-fi moviemakers may also benefit immensely from Midjourney’s images.
As already hinted, the trick is to tweak each image before using it. This helps to adapt the artwork to the project at hand while also adding some uniqueness to it.
12. Midjourney in Education and Charity Campaigns
Education and charity campaigns often involve participants donning occasion-appropriate clothing. In most cases, these apparel are printed with graphics that attempt to draw attention to the campaign’s theme.
As an event organizer, you could use Midjourney to generate different kinds of thematic images to be used as part of education and charity campaigns. And with thousands of realistic pictures in the software’s database, pretty much any image you can think of is available at the click of a mouse.
Charity event organizers may benefit the most from Midjourney. That’s for the simple reason that charity campaigns are mostly targeted at raising funds for a cause. Therefore, it beats logic that the organizers would spend large amounts of cash on graphic design when they could get cheaper graphics from Midjourney.
13. Midjourney in Print-on-Demand
Print-on-Demand (POD) is a business model in which businesses create and sell products without maintaining a real inventory or handling shipping and fulfillment.
This business model is akin to dropshipping. The difference is that POD entrepreneurs usually target clothing, printables, stationery, home décor, and artwork while dropshippers deal in a broader collection of commodities.
Print-on-Demand businesses can leverage Midjourney to forecast demand. Since these companies do not maintain real inventories, the insights received from Midjourney can be instrumental in helping them start engaging their suppliers. This proactive approach to order management can help streamline processes while also boosting sales.
14. Midjourney in NFTs
The demand for non-fungible tokens (NFTs) has been on the rise in the last couple of years. It’s yet another sector where investors would benefit immensely from Midjourney’s transformative abilities.
Artists can quickly create unique and innovative artwork using Midjourney’s algorithms. These creations can turn into amazing NFTs to be listed on popular blockchain marketplaces worldwide.
Artists may also use Midjourney to forecast various trends in the NFT market, including when these digital assets are most profitable, and make data-driven decisions. Besides, the software may help NFT traders to keep track of their sales so they can make pricing and promotion adjustments as required.
Final Word
Midjourney provides numerous use cases that aspiring entrepreneurs can convert into lucrative income-generating opportunities.
As a parting shot, remember to familiarize yourself adequately with this software before using it for revenue generation.