A picture may be worth a thousand words. Perceived value or how people think what your product is worth is what most e-commerce sites aim to deliver flawlessly. Most often, it’s how people judge the trustworthiness and quality of the…
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How Photographers Can Use Instagram to Score More Clients
Instagram is the ultimate social media platform for photographers. The once obscure social network now has over 150 million users, making it more accessible than the formerly ubiquitous Twitter. Instagram is a very simple but highly effective photo sharing platform.…
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The Anatomy of a High Converting Opt-In Form
Building an email list is a proven way to grow your brand and establish a presence online. It allows you to keep in touch with your audience, maintain brand awareness, and bring traffic to your website. Without an email list,…
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How to Increase Twitter Followers After the Algorithm Change
There are three constants in the world: death, taxes, and algorithm changes. Most online platforms have been diligently updating their algorithm to help provide users with the best possible experience of using them. Google is one of the most well-known platforms…
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How to Get More Visitors to Click Your CTA Buttons
Call-to-Action (CTA) buttons are your gateway to getting customer orders, subscribers or attendees for an event. The effectiveness of CTA buttons is well documented. For example, Social Times, a social media agency, decided to add CTA buttons to their marketing…
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How to Get Testimonials from Customers (and Grow Your Business)
Selling to existing clients and leads are two different things. The former already trusts and knows you. On the other hand, you have no existing connection with the latter. So, how do you close leads to customers effectively? And how…
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3 Steps to Build a Content Marketing Strategy With User Generated Content
User-generated content (UGC) is a great way to engage and grow your audience. More importantly, a well-developed UGC strategy can help drive revenue when running marketing campaigns! In fact, a study says that 41% of consumers purchase a brand’s offering…
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How to Do Dropshipping the Right Way
Technology makes our lives easier. It saves us from the hassle of doing things manually. And it also makes a lot of our activities cost-efficient and easier to do. This benefit can be seen in our current business landscape. Gone…
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5 Excellent Examples of Account-Based Marketing Campaigns
I think we can all agree that personalization is key to marketing that converts your audience into customers. Just like you, they are people with needs, wants, hopes, and dreams. Now if only there was a way for you to…
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